Ready to learn about radical Transformation?

From Rebel to Radical Innovator

Leading the Transformation Through Circularity

Don’t miss the opportunity to be part of the sustainability revolution. Grab your copy of From Rebel to Radical Innovator, and lead the charge towards a circular economy today.

Buy the Book on Amazon
Buy the Book on Barnes & Noble

About the Book

From Rebel to Radical Innovator

Leading the Transformation Through Circularity

by Albin Kaelin

Come across the transformative insights of Albin Kaelin, an industry leader with over three decades of development in sustainable practices. In From Rebel to Radical Innovator: Leading the Transformation through Circularity, Kaelin exhibits a transformative blueprint for businesses, guiding them towards a circular future.

With 38 groundbreaking innovations—36 of which have been successfully implemented, 2 remain unsolved—Albin Kaelin has worked with hundreds of companies selected are 57 pioneering companies across various industries, delivering 60 compelling case studies. His wealth of experience offers invaluable guidance for businesses seeking long-term environmental and economic benefits while saving resources.

Key Highlights

  • Expert Guidance:
    Gain insights from his 30+ years of leadership in circularity and sustainability.
  • Circular Thinking:
    Learn how to drive the shift from linear to circular business models, fostering innovation and saving resources.
  • Management Transformation:
    Explore strategies to reshape management systems and lead companies towards sustainable success.
  • Consumer Engagement:
    Understand the critical role of consumer involvement in driving shared responsibility for sustainability.

Amazon Top Reviews

Great read!

Iztok Mohoric
★★★★★

From my point of view this is an excellent book from Albin Kaelin and a "must have" for all CEOs and sustainability oriented managers of all industries worldwide. You will find a lot of lighthouse case studies about innovative projects of well known international oriented companies and finally you will learn how to make this world somewhat better. I enjoyed reading this book and learned a lot about new ideas in the direction of circular economic thinking and marketing!
One person found this helpful

Gerhard Havranek
★★★★★

Full of insight and inspiration, this book is a testament to the breadth and depth of Albins' knowledge of sustainability and innovation. A must read for anyone truly committed to these critical issues.

ttr
★★★★★

Super interestingly written book. It describes the rocky and long journey from linear to circular product design. I have found lots of useful tips and tips for my daily work as a product developer.

Amazon Customer
★★★★★

The book contains complex, rich and valuable case studies that inspire the creativity and motivation of every 'changemaker' with practical information and offer groundbreaking help.

aeschbacher
★★★★★

If you want to know how the circular economy has become a central topic in the economy and why, you should read “From Rebel to Radical Innovator.” The book combines a very personal perspective from one of the pioneers with specific case studies across many industries.

Albin Kälin talks about how he became the first industrial user of Cradle-to-Cradle. Yes, chance played a part. But more important was the will to make business models and business practices fit for the future. Modernity, quality, sustainability — at Kälin, these go hand in hand. And why not? There is no waste in the eternal cycle of things.

“From Rebel to Radical Innovator” offers a life story with a handbook character.

Steffen Klatt
★★★★★

Cradle to Cradle - a concept that is highly topical but is only slowly becoming generally known. Albin Kälin was already convinced of this concept 30 years ago and was actively looking for solutions for a sustainable future.
The book is a lexicon about the development of the Cradle to Cradle concept and provides assistance and ideas for your own projects.

Who could explain the idea better?

Louis Zuend
★★★★★

Albin Kaelin's testimony sheds light on cradle to cradle through numerous practical and concrete cases.
Through the C2C method, he proposes an operational path towards a more responsible industry.
Read and reread!

Bercegeay
★★★★★

 This book is a must-read for businesses looking to shift from outdated, wasteful models to circular, future-proof strategies.

A. A.
★★★★★

About The Workshop

Unlock the Power of Circular Thinking.

The time has come for a paradigm shift—a transition from linear to circular thinking. Much like switching from left-handed to right-handed, this shift requires a deliberate and transformative process.

This workshop is designed to guide you through this cognitive transformation. We understand that embracing circular thinking isn't a simple task; it's about fundamentally altering how we approach problems and solutions. Once that mental "click" happens, you'll find yourself adept at applying circular thinking across various domains.

This isn't merely about creating cycles within a linear framework; it's about eliminating the linear constraints altogether. This calls for a holistic redesign of all products, adhering to the philosophy of "Rethinking the way we make things."

Join our workshop, and let's embark on this transformative journey together.


  • Europe

    2 PM CET

    • 9. May 2025
    • 11. July 2025
    • 10. October 2025
  • USA

    2 PM EST

    • 9. May 2025
    • 11. July 2025
    • 10. October 2025
  • Asia

    2 PM CST

    • 9. May 2025
    • 11. July 2025
    • 10. October 2025

About Albin Kälin

From 1981 to 2004, Albin Kälin served as the Managing Director of Rohner Textil AG in Switzerland. During his tenure, the company achieved significant success, earning 19 international design awards since the 1990s. In 1993, he played a key role in the development of the Climatex® product line (www.climatex.com), marking the inception of the first Cradle to Cradle® products globally. Recognizing his entrepreneurial achievements, Albin Kälin received the UBS Key Trophy as the "Rhine Valley Entrepreneur of the Year" in 2001.

From 2002 to 2007, he served as a member of the supervisory board of Fein Elast Group in Austria. In the following years, from 2005 to 2009, Albin Kälin held the position of CEO at EPEA Internationale Umweltforschung GmbH in Hamburg. Concurrently, in 2007, he assumed the role of CEO at EPEA Netherlands.

Since 2009, Albin Kälin has been the founder and CEO of epeaswitzerland GmbH, owned 100% by Albin Kälin GmbH.

More information here
Albin Kälin, CEO epeaswitzerland